New Waitrose to open in Berkshire

The Bracknell-based company has announced the plans

Author: Jonathan RichardsPublished 14th Apr 2026

A new Waitrose store in Ascot is to create twenty jobs.

Scheduled to open in autumn 2026, the 3,000 sq ft Ascot High Street shop is on the main thoroughfare on the site of a former bank.

The opening of the Ascot branch will create 20 new local jobs and bring Waitrose’s products to local residents as well as racegoers.

Significant

Krys Jantzen, Waitrose Regional Manager, said: “Securing a presence on Ascot High Street is a significant move in our convenience shop strategy. This location puts Waitrose right at the heart of a thriving community, with the branch designed to be a destination for local shoppers and a frontrunner in quality and service.”

Opening

Little Waitrose Ascot is scheduled to open in autumn 2026 and will be located at 19 High Street, Ascot, Berkshire.

Waitrose currently operates 13 supermarkets in Berkshire: Bracknell, Caversham, Maidenhead, Newbury, Reading, Sandhurst, Sunningdale, Thatcham, Tilehurst, Twyford, Windsor, Wokingham and Woodley.

The Waitrose Head Office is also situated in Bracknell, Berkshire.

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