South Western Ambulance Service to showcase in new series of 999: On The Front Line
Channel 4’s 999: On The Front Line, will begin filming with the SWASFT in the autumn
The fly-on-the-wall Channel 4 TV series - 999: On The Front Line - is coming to the South Western Ambulance Service later this year.
The powerful observational documentary, is produced by Cardiff-based Curve Media for Channel 4’s More4, and promises to offer viewers a unique glimpse into life led by ambulance crews as they respond to real-time emergencies.
Each episode tells a different story, seen through the eyes of dedicated clinicians.
Curve Media will be filming with frontline clinicians based at Bristol, Bridgwater and Taunton Ambulance Stations, and will also be filming within the Emergency Operations Centre in Bristol, where 999 calls are received.
'Showcasing the incredible work of our teams'
Dr John Martin, Chief Executive of the South Western Ambulance Service NHS Foundation Trust, said: “This is a fantastic opportunity to showcase the incredible work our teams do every day.
“People dial 999 when they or someone else is desperately ill or injured and they are in the direst need. They call us when minutes matter.
“999: On The Front Line will offer communities a behind the scenes look into our service. They will see firsthand the compassion and dedication that our teams provide every day. Their help can mean the difference between life and death.”
'Delighted'
Claire Simpson, Executive Producer at Curve Media, said: “We are delighted to be working with SWASFT. After 15 great series in the West Midlands, it’s such an exciting opportunity to showcase the brilliant work here in the South West.
“Focusing on the Bristol and the Somerset area, the series will continue to document the challenges of life on the front line but set in the outstanding beauty, culture and diversity of the South West region – from coast to city centres from universities to ancient monuments.”
SWASFT is responsible for the provision of ambulance services across an area of 10,000 square miles which is 20% of mainland England.
The operational area is predominantly rural but also includes large urban centres.
The Trust serves a population of over 5.7 million and is estimated to receive an influx of over 23 million visitors each year.
Curve Media will film with eight crews over a three-week period.
10 one-hour episodes will then broadcast on More4 in 2026.
999: On The Front Line previously followed crews from West Midlands Ambulance Service for 15 series.