Belfast's Odyssey complex to be renamed The O2 Belfast
Belfast's landmark entertainment venue has just announced a new long-term partnership that will see O2 become the official naming rights partner for Belfast’s iconic Odyssey site.
The charity (The Odyssey Trust) was first established to oversee the management and development of Northern Ireland’s Landmark Millennium Project.
Having been Northern Ireland’s leading leisure, entertainment, and education destination since 2000, the new 10-year naming rights agreement will see the entire complex rebranded as The O2 Belfast.
The site encompasses an 11,200-capacity arena - the largest indoor entertainment venue in Northern Ireland - that is also home to the Belfast Giants, the most successful team in Elite Ice Hockey League history, as well as the award-winning W5 science and discovery centre, the state-of-the-art W5 LIFE digital learning facility, and Odyssey Place.
O2’s award-winning reward platform, Priority from O2, will offer customers exclusive access to ticket pre-sales for all shows at the venue, 48 hours before general release – as well as incredible perks and experiences, such as discounted entry to W5 Science and Discovery Centre
O2 and The Odyssey Trust will open a brand new O2 Blueroom in the arena - an exclusive VIP bar area for O2 and Virgin Media broadband customers to enjoy.
The new partnership will also see O2 become the title sponsor of the Belfast Giants, marking a major milestone for the only professional ice hockey team on the island of Ireland.
Effective from 1 July 2026, The O2 Belfast will join O2’s expansive portfolio of 21 venues across 14 UK cities, which includes iconic venues like The O2 in London – renowned as the world’s most popular live entertainment, leisure, and retail destination – O2 Academy Brixton, O2 Shepherd’s Bush Empire, O2 Academy Glasgow and O2 Apollo Manchester.
Paul McMahon, Chief Executive Officer of The Odyssey Trust, said: “We are delighted to welcome O2 as the site’s new naming rights partner of The O2 Belfast.
"This partnership marks an exciting chapter and reflects our shared ambition to deliver unforgettable, world-class experiences for the people of Northern Ireland and beyond. By working together, we look forward to building on the site’s already strong reputation and ensuring that we continue to deliver the best experience every time for all who visit the campus for years to come.”
Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, said: “Live music and entertainment is in O2's DNA and we couldn't be more excited to have a new home in Northern Ireland.
"With The Odyssey Trust, we look forward to connecting visitors, enhancing the live experience and leveraging the power of O2’s network and benefits of Priority for our customers, at the largest arena in Northern Ireland. We can’t wait to welcome you to The O2 Belfast in July.”
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