Opening date announced for Belfast's first Sephora store
We cannot wait for this 'pure beaut' opening 💄
Iconic beauty retailer Sephora will open its first official store in Northern Ireland next month, its 13th UK store to date.
Located on the first floor of Victoria Square, Sephora will open on Thursday 12th February, this store is a massive 2,550sq ft beauty playground, in the heart of Belfast's bustling main shopping district.
The popular retailer carries an extensive range of brands, from high-end names like Dior, Fenty Beauty, and Charlotte Tilbury to its own affordable in-house line, Sephora Collection.
As part of the celebrations during opening weekend, customers who make a purchase of any amount from Thursday 12th through Sunday 15th February will receive a ‘Beauty Bonus Card’, with the chance of winning a variety of on-the-spot prizes, including full size products, exclusive discounts, Sephora merch, and the beloved, coveted Sephora goodie bags.
This mechanic has replaced the traditional ‘first in line’ model for the goodie bag, allowing for an inclusive, accessible and rewarding experience by more giving more shoppers the chance to win prizes as part of the opening celebrations, with no need to queue through the night.
Commenting on the announcement, Sarah Boyd, Managing Director of Sephora UK, said: “We are so excited to finally reveal the date for our first opening for 2026 in Belfast. This opening will mark another first for Sephora UK – our first store in Northern Ireland, located at Belfast’s Victoria Square.
"We’re truly committed to living up to our name of Sephora UK by bringing our beauty playgrounds to all corners of the nation. Belfast is a city filled with important history, areas of outstanding natural beauty and we cannot wait to become a part of the local community.”
Julie King, Senior Asset Manager, Commerz Real said: “The arrival of such a significant global beauty powerhouse is a milestone moment for Victoria Square. It is a powerful endorsement of the strength and appeal of Victoria Square as the city’s number one retail destination.
"Securing Sephora UK underscores our commitment to meeting evolving consumer demand for premium, experiential retail experiences. The brand’s arrival also affirms Belfast’s role as a major retail hotspot, both on the island of Ireland and the UK.”