Lidl honours Oasis with limited-edition 'Lidl by Lidl' parka jacket
It costs just £30
As excitement continues to build ahead of Oasis’ reunion tour kicking off in Cardiff on Friday (4th July), supermarket Lidl is honouring the band with a ‘Lidl by Lidl’ parka jacket.
Taking its name from Oasis’ classic 2002 track ‘Little by Little’, the ‘Lidl by Lidl’ jacket has been created in response to social media requests from fans after Liam Gallagher launched a Berghaus coat earlier this year in Lidl colours.
A direct nod to Britpop energy, 90’s music and the Liam and Noel Gallagher’s signature look, the ‘Lidl by Lidl’ jacket has been curated especially for live music experiences.
It comes complete with drink-cooling pockets, a bottle opener zip, a Lidl by Lidl badge on the arm and even a detachable tambourine.
Costing a highly reasonable £30, the limited-edition ‘Lidl by Lidl’ jacket will be available to purchase RIGHT HERE from 10am on Wednesday 9th July. All profits go to Lidl’s charity partner, the NSPCC.
To launch the jacket this morning, Lidl also unveiled a huge mural near Manchester Etihad Stadium, home of Liam and Noel’s beloved Manchester City.
Lidl honours Oasis with limited-edition 'Lidl by Lidl' parka jacket
Lidl honours Oasis with limited-edition 'Lidl by Lidl' parka jacket
Lidl honours Oasis with limited-edition 'Lidl by Lidl' parka jacket
The 'Lidl by Lidl' jacket mural
Joanna Gomer, Marketing Director at Lidl GB, says: "In celebration of one of the biggest reunion tours for music & culture, we wanted to give consumers ‘everything they ever dreamed of’ and create something iconic. With Oasis’s ‘Definitely Maybe’ album and Lidl GB both marking 30 years, this jacket taps into the love the nation has not only for Lidl fashion, but also our brand and the band.
"Whether heading to a gig, or for those that want to look ‘supersonic’ at the supermarket, we have created something fun, functional, and full of character, just like the music that inspired it. The ‘Lidl by Lidl’ jacket is more than just merch – it’s a tribute to our fans, the moments, and the memories that have defined the last three decades."
Bush and Richie's live broadcast from Cardiff:
As part of Absolute Radio's Britpop Summer, Bush and Richie will be in Cardiff on Friday 4th July for the tour opener at Cardiff Principality Stadium.
Bush and Richie will host their show from The Old Arcade pub on Church Street in the Welsh capital as excitement builds for Oasis' comeback concert later that evening.
You can find out more about Absolute Radio's Britpop Summer RIGHT HERE